Project Management for Email Marketing Success

Price: FREE

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Course Description

Instructor: George Mwika Kayange

This course teaches participants the fundamentals of project management in the context of email marketing so they can efficiently implement effective campaigns.

Improving Your Email Strategies
Deliverability
Designing Marketing Emails

Course Content

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Lessons Status

Overview of Email Marketing

1. Definition and importance of email marketing

2. Benefits and challenges of email marketing campaigns

Introduction to Project Management

1. Definition and significance of project management in email marketing

2. Key project management principles and methodologies

Defining the Project Scope

1. Identifying campaign objectives and goals

2. Understanding target audience and segmentation

Building a Project Team

1. Roles and responsibilities of team members

2. Collaborative tools and communication channels

Developing a Project Timeline

1. Setting milestones and deadlines

2. Allocating resources effectively

Project Management for Email Marketing Success

Course Description

Course Content

Overview of Email Marketing

1. Definition and importance of email marketing

2. Benefits and challenges of email marketing campaigns

Introduction to Project Management

1. Definition and significance of project management in email marketing

2. Key project management principles and methodologies

Defining the Project Scope

1. Identifying campaign objectives and goals

2. Understanding target audience and segmentation

Building a Project Team

1. Roles and responsibilities of team members

2. Collaborative tools and communication channels

Developing a Project Timeline

1. Setting milestones and deadlines

2. Allocating resources effectively

Crafting Compelling Email Content

1. Best practices for email copywriting

2. Designing engaging email templates

Ensuring Legal Compliance

1. Understanding email marketing regulations (e.g., GDPR, CAN-SPAM)

2. Permission-based marketing and opt-in strategies

Coordination and Communication

1. Team coordination and regular status updates

2. Managing stakeholders and expectations

Testing and Quality Assurance

1. A/B testing for email subject lines and content

2. Ensuring email deliverability and responsiveness

Analyzing and Iterating

1. Evaluating campaign performance metrics

2. Making data-driven decisions for optimization

Risk Management: Handling Unforeseen Issues

1. Addressing technical problems and glitches

2. Dealing with deliverability and spam issues

Managing Scope Creep

1. Identifying and controlling changes in project scope

2. The impact of scope changes on timelines and resources

Assessing Project Success

1. Measuring campaign effectiveness against objectives

2. Gathering feedback from team members and stakeholders

Documenting Lessons Learned

1. Identifying successes and areas for improvement

2. Creating a repository of best practices for future campaigns

Celebrating Project Accomplishments

1. Recognizing team efforts and achievements

2. Building team morale for future projects

Recap of Key Project Management Principles

Emphasizing the Importance of Project Management in Email Marketing

Encouraging Continuous Learning and Improvement

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